eZine Assistant

How this Free eZine Assistant Software Relieves the Two Biggest Headaches of Every eZine (Email Newsletter) Publisher.

by Mark Joyner, CEO, Aesop.com

It's common knowledge that running an email newsletter is one of the most effective tools (if not the most effective tool) for marketing on the Internet. I wondered sometime back why most people don't do it.

At first I thought the problem was that people did not have a system to manage subscribers and send out the volumes of mail. I quickly realized that this was not the case. There are so many free/inexpensive tools out there for this that this becomes a non-issue.

I asked just about everyone of my associates who does not run a newsletter why they don't. I began to see a pattern develop:

"Well, I started one and have the facility set up to run it, but it's just a pain to manage. I hate having

Spam Vs. Opt-In

Sending out an eZine or Email Newsletter is opt-in email marketing. That is, people request to have your newsletter or information sent to them on a regular basis. Contrast this to "spam" where mass mail is sent out to people who never asked for it. eZine Assistant is intended to be used by legitimate opt-in eZines only.

to juggle all these different articles and ads. Then there is that problem of formatting the text. I have to go in an line by line and add hard line breaks so my newsletter is readable by all email clients..."

I then realized what the two biggest headaches were...

1. Formatting the email so it looks professional
no matter what email client your recipient is using.

2. Managing the content for your newsletter. (Where do you store all of those articles and ads?)

eZine Assistant, a "favorware" application for Windows 95/98/NT/2000, by relieving these two headaches, allows you to propel your eZine marketing efforts forward with ease.

This simple, but extremely powerful, little app allows you to:

a. Manage the content for all of your newsletters with ease.

Is Your Email Readable?

When sending out an email newsletter in a text format,
you have to take precautions to ensure that the newsletter looks good in every type of email client. To do this, you need to enter hard line breaks on every line every 45-60 characters or so. eZine Assistant makes this laborsome task a snap! Here is an example of what an improperly formatted newsletter looks like when your recipient reads it. Now, take a look at the same newsletter formatted by eZine Assistant. If you received both, which would you read?

b. Keep track of your issues, the content for
each, and when it was published.

c. Instantly format your newsletter text with hard line breaks to your specifications. This feature alone will save you hours of time spent formatting your newsletter by hand. Click to see samples of text formatted by eZine Assistant at 40 characters per line, 50 characters per line, and 60 characters per line.

As you see, eZine Assistant makes your life so easy... Why not download it now? It's a free download. Give it a shot!